According to 2018 Google data, 52% of voice-activated speaker owners would like to receive information about deals, promotions and sales thirty-nine percent would like to receive business information like store hours. I believe the coming year will also see businesses optimize their pages for voice searches. Firms that focus on improving the user experience by using clear, attractive, engaging and informative content could improve their rankings, leads and conversions. Search engines like Google have continued to prioritize quality content. For instance, businesses can use AI tools to automate their SEO work by getting real-time feedback on the usage of keywords, links and more.įirms can also use AI-based content planning and optimization tools, AI-powered email marketing tools and AI-based digital advertising tools to streamline their digital marketing operations. Moreover, companies can implement AI into different areas of their digital marketing strategies. This could ultimately improve the business’s customer service satisfaction score. I believe businesses will rely more on AI tools for digital process automation, such as using conversational AI and robotic process automation (RPA) to provide an automated response to customer queries. Moreover, health care, finance and other industries can use AI-powered tools to formulate digital strategies to attract and retain customers. For example, AI tools enable firms to analyze thousands of matrixes to produce precise extrapolations for demand and growth forecasting. But in the upcoming year, I believe companies will integrate AI-powered features in their SEO, SMM and other digital marketing strategies.ĪI technology can help companies conduct business forecasting and predictions. Hence, in the upcoming year, customers may favor businesses that implement the hybrid model.Īrtificial intelligence has been prevalent in the digital marketing sector for quite some time now. I believe the pandemic raised awareness of the need for sustainable practices.
Moreover, these events can be more inclusive of individuals with disabilities, which can make them ideal for accommodating a larger audience. On the other hand, as one Forbes article explains, hybrid events may be more eco-friendly. Unfortunately, while in-person events allow firms to meet these objectives, they can also cost more and have a negative environmental impact. Hybrid events offer a combination of in-person and virtual components that can make them more sustainable and inclusive.Įssentially, companies host events for attendees to strategize, to inspire innovation and creativity, and to build an atmosphere in which individuals can connect.
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